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Sustainable Food Guide
Environmental Practice at Work © 2005 Link:EP@W Ltd Web Site


London Borough's Sustainable Food Indicators (pdf)

 Now set your Targets...

Targets give focus to the broad objectives of your policy. They lay down timelines and specific achievements.
e.g If the objective is 'use produce from Certified Organic sources where feasible', targets may be:

'Investigate local suppliers and choose one within next 3 months', or
'Buy 10% of vegetables Certified Organic review after first 6 months

Targets enable people to see what is going on and that your organisation is aiming to meet its objectives.
e.g The Food & Drink Federation (pdf) set a target "to reduce by 20% the incidents of work-related ill-health cases by 2010." THE FDF also set a target to "reduce the industry’s own wastes by 15 – 20% by 2010". More from FDF on role of targets.

Targets are milestones that allow you to monitor progress and make step by step achievements, on the journey to introduce sustainable food.

Government Targets for Sustainable Food

The England Rural Development Programme has a target of an additional 45,000 ha of land (650 farmers) in England entering conversion into organic farming each year until 2006.

In 2000 the Food Standards Agency set a target of reducing Salmonella contamination of retail UK-produced chicken by 50% by 2005. This was achieved in 2001

Examples of other organisations using SF targets.

The Organic Targets Campaign is calling on supermarkets to set targets to increase the amount of UK-sourced organic food, in order to reduce organic imports to 30% by 2010.

'Race to the Top' was a project that "demonstrated that it is possible to develop methodologies that allow the benchmarking of supermarkets across a range of sustainability issues." IIED Report of RTTT.

Look at how the researchers developed indicators across a range of sustainability issues. (p18 Full Report).

If you can pick targets that can be measured against existing indicators, you get a better sense of your contribution. See DEFRA Sustainable Farming & Food Indicators that cover Economic, Environmental and Social indicators.

Key Indicators Performance Indicators (KPIs) in Food & Drink from Envirowise.


Manager You want targets that state specifically what you plan to achieve. To do this, be SMART*
graphic: SMART targets

Specific: People can see a clear target better.
Measurable: Use an existing indicator if possible.
Agreed: People are more likely to participate if they agree with the target.
Realistic: - Set a challenging. but achievable target.
Trackable: track all that contributes to the target.

Check out the targets for Food for Life

Skilled Workers
Skilled workers play a vital role in setting targets. You are in the best position to know what is realistic and achievable. Discuss several of the overall objectives and SMART with colleagues. Agree specific targets, roles and timescales with manager.

All Staff
If people feel part of the target setting process they are much more likely to help achieve the targets. Make suggestions for possible targets.
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* There are variations of SMART e.g. Ministry of Defence's SMART is Stretching, Measurable, Agreed, Realistic, and Time-bounded.